John Bacon
AI, Associations, and the Future of Face-to-Face: A Fireside Chat with John Bacon
ASAE
VP, Sales & Partner Experience
John Bacon is a dynamic and business-focused management professional, offering more than 15 years of extensive experience and expertise in leading profit-generating operations for professional and trade associations. John has worked with hundreds of associations, helping them maximize the overall profitability of their member communications, while ensuring a high degree of customer satisfaction. He is currently the VP, Enterprise Sales at ASAE where he works with a team to expand, energize and optimize the performance of ASAE’s enterprise-wide sales portfolio, which includes the Alliance Partner Program, advertising and sponsored content, exhibits, digital products and sponsorships. John has an MBA as well as a BA in business administration and management.
AI, Associations, and the Future of Face-to-Face: A Fireside Chat with John Bacon
ASAE
VP, Sales & Partner Experience
John Bacon is a dynamic and business-focused management professional, offering more than 15 years of extensive experience and expertise in leading profit-generating operations for professional and trade associations. John has worked with hundreds of associations, helping them maximize the overall profitability of their member communications, while ensuring a high degree of customer satisfaction. He is currently the VP, Enterprise Sales at ASAE where he works with a team to expand, energize and optimize the performance of ASAE’s enterprise-wide sales portfolio, which includes the Alliance Partner Program, advertising and sponsored content, exhibits, digital products and sponsorships. John has an MBA as well as a BA in business administration and management.
Danielle Dade
The Right Side Revolution: Precision Targeting for Maximum Event Impact
National Association of Broadcasters
Sr. Director, Content Marketing & Audience Engagement
Dani Dade is Senior Director of Content Marketing & Audience Engagement at the National Association of Broadcasters (NAB), where she drives the content marketing strategy for NAB Show and NAB Show New York, two of the world’s premier events for media, entertainment and technology. Since joining NAB in 2017, she has advanced through a series of leadership roles that highlight her ability to deliver results, including double-digit increases in impressions, conversions and engagement across digital channels while strengthening brand visibility year-round.
Prior to NAB, Dani held key marketing roles at the Consumer Technology Association, where she supported global campaigns for CES, the world’s most influential technology event. She is recognized for blending creativity with data-driven insights to craft innovative, multi-channel marketing programs that connect audiences, grow communities and fuel business results.
The Right Side Revolution: Precision Targeting for Maximum Event Impact
National Association of Broadcasters
Sr. Director, Content Marketing & Audience Engagement
Dani Dade is Senior Director of Content Marketing & Audience Engagement at the National Association of Broadcasters (NAB), where she drives the content marketing strategy for NAB Show and NAB Show New York, two of the world’s premier events for media, entertainment and technology. Since joining NAB in 2017, she has advanced through a series of leadership roles that highlight her ability to deliver results, including double-digit increases in impressions, conversions and engagement across digital channels while strengthening brand visibility year-round.
Prior to NAB, Dani held key marketing roles at the Consumer Technology Association, where she supported global campaigns for CES, the world’s most influential technology event. She is recognized for blending creativity with data-driven insights to craft innovative, multi-channel marketing programs that connect audiences, grow communities and fuel business results.
John Dandeneau
From Gut to Graph: Elevating Executive Decision-Making with Data
John has been delighting clients and thrilling customers through technology and product management for over 30 years. Drawing from decades of hands-on experience in Product, Sales, and Partnerships, including a leadership role at a mega event organizer, he now helps Bear Analytics' clients extract insights through unified event intelligence.
From Gut to Graph: Elevating Executive Decision-Making with Data
John has been delighting clients and thrilling customers through technology and product management for over 30 years. Drawing from decades of hands-on experience in Product, Sales, and Partnerships, including a leadership role at a mega event organizer, he now helps Bear Analytics' clients extract insights through unified event intelligence.
Joe Federbush
The AI Tipping Point: Redefining Event Metrics with Intelligence
Evolio Marketing
President & Chief Strategist
President & Chief Strategist of EVOLIO, Joe brings over 20 years of expertise in the event marketing industry, including collaborating with leading trade shows such as FABTECH and CATTLECON, as well as some of the world’s most renowned brands, including Intel, Lenovo, and Novo Nordisk. Joe specializes in conducting strategic workshops and delivering measurable insights that empower events and exhibits to succeed. By driving greater efficiency and delivering exceptional return on experience (ROX), investment (ROI), and objectives (ROO), Joe helps events and brands achieve meaningful impact. Learn more at www.evolio.co.
The AI Tipping Point: Redefining Event Metrics with Intelligence
Evolio Marketing
President & Chief Strategist
President & Chief Strategist of EVOLIO, Joe brings over 20 years of expertise in the event marketing industry, including collaborating with leading trade shows such as FABTECH and CATTLECON, as well as some of the world’s most renowned brands, including Intel, Lenovo, and Novo Nordisk. Joe specializes in conducting strategic workshops and delivering measurable insights that empower events and exhibits to succeed. By driving greater efficiency and delivering exceptional return on experience (ROX), investment (ROI), and objectives (ROO), Joe helps events and brands achieve meaningful impact. Learn more at www.evolio.co.
Erin Lee
The Right Side Revolution: Precision Targeting for Maximum Event Impact
AdvaMed
Vice President, Marketing Strategy & Growth
Erin Lee is a strategic and creative marketing leader with more than 20 years of experience driving data-informed strategies, revenue growth, and event success for associations and global organizations. As Senior Vice President of Marketing Strategy & Growth at AdvaMed, Erin leads the organization’s marketing and branding strategy as well as efforts to elevate The MedTech Conference, transforming it into a premier global forum for medical technology. Under her leadership, the conference has achieved record-breaking growth in attendance, engagement, and international participation.
Erin has led successful acquisition, revenue, and event strategies across health care, environment, automotive, agriculture, and B2B sectors. She is recognized for building high-performing teams, delivering effective marketing programs, and blending creativity with analytics to accelerate engagement and organizational growth.
Prior to AdvaMed, Erin held senior roles at mdg, A Freeman Company, where she drove digital and revenue growth strategies for leading associations and events. She also spent 14 years at the Biotechnology Innovation Organization (BIO), where she drove digital transformation and helped scale the BIO International Convention into the world’s largest partnering event, earning a Guinness World Record.
The Right Side Revolution: Precision Targeting for Maximum Event Impact
AdvaMed
Vice President, Marketing Strategy & Growth
Erin Lee is a strategic and creative marketing leader with more than 20 years of experience driving data-informed strategies, revenue growth, and event success for associations and global organizations. As Senior Vice President of Marketing Strategy & Growth at AdvaMed, Erin leads the organization’s marketing and branding strategy as well as efforts to elevate The MedTech Conference, transforming it into a premier global forum for medical technology. Under her leadership, the conference has achieved record-breaking growth in attendance, engagement, and international participation.
Erin has led successful acquisition, revenue, and event strategies across health care, environment, automotive, agriculture, and B2B sectors. She is recognized for building high-performing teams, delivering effective marketing programs, and blending creativity with analytics to accelerate engagement and organizational growth.
Prior to AdvaMed, Erin held senior roles at mdg, A Freeman Company, where she drove digital and revenue growth strategies for leading associations and events. She also spent 14 years at the Biotechnology Innovation Organization (BIO), where she drove digital transformation and helped scale the BIO International Convention into the world’s largest partnering event, earning a Guinness World Record.
Nate Mann
From Gut to Graph: Elevating Executive Decision-Making with Data
National Association of Broadcasters
Vice President of Data Intelligence
Nate Mann is Vice President of Data Intelligence at the National Association of Broadcasters (NAB), where he leads the organization’s enterprise data and AI strategy. In this role, he oversees efforts to transform data into actionable insights that drive revenue growth, enhance member value, and inform strategic decision-making across the association.
Since joining NAB in 2013, Nate has advanced through a series of leadership roles that reflect his passion for turning information into impact. He has led major initiatives to modernize NAB’s data platforms, improve analytics capabilities, and create a culture of data-driven decision-making. Today, he is focused on unifying data across the enterprise, building advanced reporting and analytics, and piloting AI solutions that empower staff and create new opportunities for engagement and innovation.
Prior to NAB, Nate spent five years as an account executive at WJLA-TV in Washington, D.C. He holds a Bachelor of Business Administration from The George Washington University and lives in Northern Virginia with his family
From Gut to Graph: Elevating Executive Decision-Making with Data
National Association of Broadcasters
Vice President of Data Intelligence
Nate Mann is Vice President of Data Intelligence at the National Association of Broadcasters (NAB), where he leads the organization’s enterprise data and AI strategy. In this role, he oversees efforts to transform data into actionable insights that drive revenue growth, enhance member value, and inform strategic decision-making across the association.
Since joining NAB in 2013, Nate has advanced through a series of leadership roles that reflect his passion for turning information into impact. He has led major initiatives to modernize NAB’s data platforms, improve analytics capabilities, and create a culture of data-driven decision-making. Today, he is focused on unifying data across the enterprise, building advanced reporting and analytics, and piloting AI solutions that empower staff and create new opportunities for engagement and innovation.
Prior to NAB, Nate spent five years as an account executive at WJLA-TV in Washington, D.C. He holds a Bachelor of Business Administration from The George Washington University and lives in Northern Virginia with his family
Denise Miller
Turning Team Time into a Marketing Flywheel
National Association of Home Builders
VP, Event, Product & Brand Marketing
Turning Team Time into a Marketing Flywheel
National Association of Home Builders
VP, Event, Product & Brand Marketing
Akshar Patel
AI, Associations, and the Future of Face-to-Face: A Fireside Chat with John Bacon
eShow
VP of Corporate Strategy & Development
AI, Associations, and the Future of Face-to-Face: A Fireside Chat with John Bacon
eShow
VP of Corporate Strategy & Development
Michael Sellers, PhD
AI Meets Game Day: Reimagining Onsite Event Experiences in Professional Sports
Booz Allen Hamilton
Senior Artificial Intelligence Solution Architect
Michael is a Senior AI Solution Architect in Booz Allen Hamilton's Artificial Intelligence Group and leads teams in Computer Vision for Physical AI systems and SaaS cloud platforms. He also leads the recently formed Rapid Prototyping group. Michael’s work is supported by a background in simulation software development at US Army Research Laboratory and the Oil and Gas industry, with a BS and PhD in Chemical Engineering from the University at Buffalo.
AI Meets Game Day: Reimagining Onsite Event Experiences in Professional Sports
Booz Allen Hamilton
Senior Artificial Intelligence Solution Architect
Michael is a Senior AI Solution Architect in Booz Allen Hamilton's Artificial Intelligence Group and leads teams in Computer Vision for Physical AI systems and SaaS cloud platforms. He also leads the recently formed Rapid Prototyping group. Michael’s work is supported by a background in simulation software development at US Army Research Laboratory and the Oil and Gas industry, with a BS and PhD in Chemical Engineering from the University at Buffalo.
