Move beyond Likert scales and checkbox surveys. AI is revolutionizing how event organizers capture and analyze highly contextual feedback, unlocking deep psychographic insights and attendee intentions that were previously impossible to process at scale. This session explores how advanced AI analysis of both qualitative and quantitative data like open-ended responses, behavioral data, and qualitative feedback is giving organizers unprecedented intelligence for strategic planning. Learn how to harness AI to understand the "why" behind attendee behavior and transform surface-level feedback into actionable insights that drive better event experiences and ROI.