When National Association of Broadcasters created the newly established Vice President of Data Intelligence role, it wasn't just a title shift—it was a strategic statement about the future of trade associations. Join Nate Mann as he shares why a leading trade association believed this position was critical to their evolution and how this role now sits at the center of NAB's organizational data journey. This candid conversation, moderated by John Dandenau of Bear Analytics, digs into how trade associations are thinking about data intelligence in their world and the strategic decisions that drive transformation.