What is the event about?

Join the Bear Analytics team at MeasureUP 2025—the premier event where AI, innovation, and data analytics converge to transform the future of events. Explore bold new strategies to optimize decision-making, boost ROI, and create unforgettable attendee experiences.


Designed for C-suite executives, event leaders, and marketing strategists, MeasureUP 2025 is where insight meets action. This is your playbook to elevate your role, your events, and your organization with smarter, data-driven outcomes.

October 1, 2025

9:30 AM - 6:00 PM

MeasureUP 2025 will take place at the National Association of Home Builders headquarters in Washington, D.C. The venue is centrally located with convenient access to hotels, dining, and transportation, making it easy to plan your visit.

National Housing Center

1201 15th Street, NW
Washington, DC 20005

https://www.nationalhousingcenter.com/

MeasureUP 2025 brings together the brightest minds shaping the future of events. Expect to connect with:

  • Event marketers and strategists seeking fresh growth opportunities
  • Association executives and membership leaders driving engagement and retention
  • Trade show and conference directors shaping large-scale experiences
  • Data scientists and product managers innovating in the event industry
  • Solutions providers eager to unlock audience intelligence

It’s your launchpad to smarter, faster, and more unified success—surrounded by the leaders defining what’s next

Secure your spot early and save your seat at the forefront of event innovation.

Event Leaders

For event organizers, corporate planners, and association professionals shaping the future of events.

$199

Advanced rate through August 31

$299

Regular rate through September 26

Solution Providers

For consultants, agencies, and vendors seeking to connect with or sell into the event organizer marketplace.

$799

Advanced Rate through August 31

$899

Regular Rate through September 26

Note: If you’re a solution provider collaborating with Bear Analytics and/or attending for education only, you may be eligible for the Event Leader rate. Contact us to qualify.

Discover how data and AI are transforming the event industry with real-world strategies and insights from industry leaders.

Key themes include:

  • Scalable Event Personalization: How are AI and data creating customized attendee experiences?
  • Streamlining Operations: How can AI boost efficiency across events?
  • Targeted Marketing: How are brands using data for personalized campaigns?
  • Ensuring Data Integrity: How can AI and data be used responsibly in events?
  • Disruptive Data Insights: What can events learn from other industries?
  • Leading Benchmark Reports: Does your tradeshow and conference MeasureUP to current industry standards?

MeasureUP 2025 is designed as an in-person experience to maximize networking and collaboration. At this time, there is no virtual option.

Those that attend in-person will have access to session recordings post event.

Yes. Dedicated networking blocks, sponsor showcases, and curated meetups will ensure that you leave MeasureUP 2025 with valuable new connections and partnerships.

Unlike other industry conferences, MeasureUP 2025 focuses exclusively on the intersection of AI, analytics, and event innovation. Hosted by Bear Analytics, the event blends thought leadership with practical strategies, empowering leaders to unlock data-driven growth.

MeasureUP 2025 isn’t a typical user conference. While many of the most innovative organizations using Bear IQ will be in the room, this event is designed with you in mind—not us. Our focus is on empowering event leaders, executives, and marketers with strategies, insights, and connections that can be applied directly to your business.

It’s a space to learn from peers, discover fresh approaches, and explore how data and AI can transform your events—without the vendor-heavy agenda you’ll find elsewhere.

Business casual attire is recommended. Dress comfortably and be ready for both engaging sessions and networking opportunities.

Registrations are transferable if you can no longer attend. Please contact the event team for details. Refund and cancellation policies are outlined during registration.