MeasureUP 2025: Where Data, AI, and Innovation Redefine the Future of Events

Step into the future of the face-to-face experience industry at MeasureUP 2025, the inaugural, one-day gathering where the brightest minds in data, AI, and event innovation converge. Hosted by Bear Analytics, this high-impact event is built for decision-makers who are ready to transform insight into action — and action into measurable growth.

This is more than a conference — it’s a catalyst. You’ll hear from visionaries and industry disruptors who are using data to revolutionize engagement, supercharge event performance, and unlock new revenue strategies. Whether you’re a C-suite executive, event leader, or marketing strategist, you’ll leave armed with the tools, strategies, and connections to MeasureUP your impact immediately.

From harnessing AI to elevate attendee experiences, to leveraging analytics that drive smarter business decisions, every session is designed to help you create better events — today, tomorrow, and for years to come.

Your roadmap is here. MeasureUP is where you discover what’s next, master the metrics that matter, and lead your organization into the next era of event excellence.

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Who is Attending?

What You'll Experience at MeasureUP

Ways to Attend

Event Leaders

For event organizers, corporate planners, and association professionals shaping the future of events.

$199

Advanced Rate through August 31

$299

Regular Rate through September 26

What’s Included in Your Registration

✔ Full Access to All Sessions – Every session panel, and discussion is open to you.

✔ AI-Powered Networking – Smart matchmaking helps you connect with the right peers and partners at lunch.

✔ All-Inclusive Hospitality – Enjoy lunch, a networking reception, and snacks & beverages throughout the day.

✔ On-Demand Recordings – Revisit sessions and catch anything you missed after the event.

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Solution Providers

For consultants, agencies, and vendors seeking to connect with or sell into the event organizer marketplace.

$799

Advanced Rate through August 31

$899

Regular Rate through September 26

Note: If you’re a solution provider collaborating with Bear Analytics and/or attending for education only, you may be eligible for the Event Leader rate. Contact us to qualify.

Host Venue

National Association of Home Builders
National Housing Center Atrium

1201 15th Street, NW
Washington, DC 20005

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