Erin Lee is a strategic and creative marketing leader with more than 20 years of experience driving data-informed strategies, revenue growth, and event success for associations and global organizations. As Senior Vice President of Marketing Strategy & Growth at AdvaMed, Erin leads the organization’s marketing and branding strategy as well as efforts to elevate The MedTech Conference, transforming it into a premier global forum for medical technology. Under her leadership, the conference has achieved record-breaking growth in attendance, engagement, and international participation.


Erin has led successful acquisition, revenue, and event strategies across health care, environment, automotive, agriculture, and B2B sectors. She is recognized for building high-performing teams, delivering effective marketing programs, and blending creativity with analytics to accelerate engagement and organizational growth.


Prior to AdvaMed, Erin held senior roles at mdg, A Freeman Company, where she drove digital and revenue growth strategies for leading associations and events. She also spent 14 years at the Biotechnology Innovation Organization (BIO), where she drove digital transformation and helped scale the BIO International Convention into the world’s largest partnering event, earning a Guinness World Record.