MeasureUP is about AI and innovation—but innovation isn’t just about technology. At the National Association of Home Builders, the marketing team has redefined the human side of innovation: how they work together in an environment where meetings dominate calendars and true independent work time is shrinking across the board. Instead of treating meetings as a drain, the team has turned them into a superpower—structuring co-working sessions, cross-functional collaboration, and fast decision-making rhythms that keep execution moving forward.

In this fireside chat, Denise Miller and Jen Sloane share how their team has built a marketing “flywheel” powered not by more hours, but by how they maximize the limited time they have together. No slides—just a practical, honest conversation about how to turn today’s meeting-heavy reality into a competitive advantage.