MeasureUP 2026 is a one-day conference focused on agentic AI and data analytics for the events industry, hosted by Bear Analytics on September 2, 2026, in Washington, D.C. Now in its second year, MeasureUP brings together event organizers, association leaders, and trade show professionals to explore how AI and data are changing the way events are planned, measured, and improved. The 2026 program zeroes in on agentic AI — autonomous systems that can analyze event data, surface patterns, and recommend next steps without waiting for someone to ask the right question.

MeasureUP 2026 takes place on September 2, 2026, at the National Association of Home Builders (NAHB) National Housing Center, located at 1201 15th Street NW, Washington, D.C. 20005. The venue is within walking distance of the McPherson Square and Farragut North Metro stations, making it easily accessible for attendees traveling from across the D.C. metro area or flying in. The event runs for one full day.

Most events industry conferences cover broad topics - marketing, logistics, attendee experience - with a session or two on data. MeasureUP is built entirely around data and AI for events. Every session, every speaker, and every conversation is focused on how event teams can use data more effectively and where AI is creating real, practical improvements in how events operate.

For 2026, the program has a sharper focus on agentic AI — the shift from dashboards you read to systems that proactively tell you what's happening and what to do about it. This isn't a track within a larger conference. It's the entire agenda.

MeasureUP 2026 uses tiered pricing with early bird, standard, and late registration rates. Early registration offers the best value, and pricing increases as the event date approaches. Specific pricing details and registration links are available on the MeasureUP website. Group rates may also be available for teams registering together.

Note: If you’re a solution provider collaborating with Bear Analytics and/or attending for education only, you may be eligible for the Event Leader rate. Contact us to qualify.

MeasureUP is designed for event organizers and planners who want to use AI and data analytics to run better events. That includes association conference directors, trade show producers, exhibition managers, and event operations leaders who are responsible for registration performance, attendee engagement, exhibitor retention, or post-event reporting. If you're the person on your team who gets asked "how did the event perform?" — and you want a better way to answer that question — MeasureUP is for you.

The 2026 program is centered on agentic AI for events — how autonomous AI systems are changing the way event teams track performance, engage audiences, and make decisions. Sessions cover practical applications you can bring back to your organization, not theoretical overviews. Expect to walk away with a clear understanding of where AI fits into your event data workflow, what's actually working for other teams right now, and what's coming next.

Topics span the full event lifecycle: audience acquisition and pacing, exhibitor and sponsor performance, session engagement analytics, and post-event reporting and renewal strategy.

Yes. Networking is built into the MeasureUP schedule, not bolted on as an afterthought. The single-day format is designed with structured breaks, open discussion segments, and dedicated networking time so attendees can connect with peers who share their challenges. Because MeasureUP is focused specifically on data and AI for events, the people in the room tend to be working on similar problems — which makes the conversations more practical and more useful than what you'd get at a broader industry conference.

The NAHB National Housing Center is located in downtown Washington, D.C., near several hotel options in the Dupont Circle, Farragut, and downtown corridors. The venue is a short walk from McPherson Square (Blue/Orange/Silver lines) and Farragut North (Red Line) Metro stations. A list of recommended nearby hotels will be published on the MeasureUP website as the event approaches. If a room block is available, it will be shared with registered attendees.

MeasureUP offers sponsorship opportunities for organizations that serve the events industry. Sponsors get direct access to a focused audience of event data and analytics professionals — not a broad conference crowd. Sponsorship packages and details are available on the MeasureUP website, or you can reach out to the Bear Analytics team directly to discuss options.

Registrations are transferable if you can no longer attend. Please contact the event team for details. Refund and cancellation policies are outlined during registration.